Recently I was contacted by Burberry to feature their latest artofthetrench.com marketing initiative. If you looked at Gucci's recent attempt at social media you would forgive me for thinking Burberry would blow it too. However, they have done the complete opposite and excelled at creating an engaging and visually appealing digital experience.
They've teamed up with Scott Schuman of The Sartorialist and created a web experience that encourages users to share, comments and promote the best trench looks from Burberry.
Visit artofthetrench.com here.
11.12.2009
Art of the trench
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1 comments:
This is awesome.
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