Vices / Alcohol

Veuve Clicquot Brut Yellow Label


Introducing Veuve Clicquot Brut Yellow Label…Sardine Can Edition? Only Veuve Clicquot could get away with something as quirky as releasing its famous Brut Yellow Label in a bright yellow sardine can. The can is a tribute to Barbe Nicole Ponsardin, widow of François Clicquot who took over his business. Ponsardin’s father found the  association of his name and the fish so  humorous that his family coat of arms featured a sardine leaping over a bridge (“pont” in French).  (WWW)

31 Jul, 2012

Luc Wiesman

Founder and Managing Editor
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