Vices / Parties & Events

2014 Range Rover Sport Launch – Melbourne


The all-new Range Rover Sport was revealed for the first time in the Southern hemisphere last night, at a star-studded cocktail party for 300 at chic rooftop venue Luminare in South Melbourne. The launch was one of the most highly anticipated in Land Rover’s history, and in a feat never undertaken before, the vehicle was craned onto the rooftop at Luminare especially for the unveiling.

The all-new Range Rover Sport is the ultimate premium sports SUV – the fastest, most agile and responsive Land Rover ever. Melbourne’s skyline was the perfect backdrop for its Australian premiere, and the event was high on glamour, with a bespoke video installation, DJ Lauren Mac spinning tunes (just back from her latest gig at Jennifer Hawkins’ wedding) and sleek canapés and cocktails prepared by event impresarios The Big Group.

26 Jun, 2013

Luc Wiesman

Founder and Managing Editor
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