2014 Range Rover Sport Launch – Melbourne
The all-new Range Rover Sport was revealed for the first time in the Southern hemisphere last night, at a star-studded cocktail party for 300 at chic rooftop venue Luminare in South Melbourne. The launch was one of the most highly anticipated in Land Rover’s history, and in a feat never undertaken before, the vehicle was craned onto the rooftop at Luminare especially for the unveiling.
The all-new Range Rover Sport is the ultimate premium sports SUV – the fastest, most agile and responsive Land Rover ever. Melbourne’s skyline was the perfect backdrop for its Australian premiere, and the event was high on glamour, with a bespoke video installation, DJ Lauren Mac spinning tunes (just back from her latest gig at Jennifer Hawkins’ wedding) and sleek canapés and cocktails prepared by event impresarios The Big Group.