Style / Clothing

Brands To Know: Massimo Dutti


Massimo Dutti began its takeover of the fast-fashion market in 1985. After being acquired by Inditex in 1991, the brand went global and can now be found in over 665 stores in more than 64 countries.

Origin:

Massimo Dutti was created to fill a gap in the menswear world. Their classic but contemporary clothes are suited to a modern audience who wants the crisp, tailored look, but can’t yet afford the luxury of Barneys or Bloomingdale’s. Massimo Dutti pieces walk the fine line between casual and tailored, thoughtful and spontaneous, fashionable but not overly fashion obsessed.

The brand originated in Barcelona, Spain, where its sole focus was men’s fashion. After joining forces with Inditex, the Spanish clothing manufacturing group that’s also responsible for Zara, Massimo Dutti began to expand. In 1992 a full range of women’s fashion was introduced. A little over a decade later, in 2003, Massimo Dutti also launched a children’s fashion range under the name Massimo Dutti Boys & Girls.

Massimo Dutti’s approach to fashion has won fans all over the world. Most recently, the brand has made its first forays into the United States. Its first American store debuted in New York City in October 2012 in a three-story, 13,000-square-foot space formerly occupied by its sister company, Zara.

What They’re Known For:

Massimo Dutti creates built-to-last staples that take design cues from European tailoring and classic silhouettes. The brand designs for a modern, elegant, and urban client, one who wants classic pieces updated to match current trends.

Why They’re Cool:

Massimo Dutti takes what you love about Zara and upgrades it. The shapes are more tailored. The materials are higher-quality. Sure, the price tag is a little higher too, but that’s to be expected. You’ll find men’s fashion basics, up-to-date styles, prime natural fabrics, and subtle textures, all at much more reasonable price than the expensive European styles they emulate.

Where To Buy:

MassimoDutti.com

18 Jun, 2013

Luc Wiesman

Founder and Managing Editor