If you take your workout gear seriously then knowing it’s been Olympic athlete-approved has got to sweeten the deal. H&M have done just that by collaborating with the Swedish Olympic team on a new sportswear collection.
The ‘For Every Victory’ collection is all about high-fashion, high-performance sportswear and the power of personal victories. Fronting the campaign is a range of influential and inspirational personalities who have all achieved their own victories, whether in sport or through life experiences.
“This is a collection about performance with great style and the input of the Swedish Olympic team has been invaluable in the creation process. The result is high fashion technical sports pieces for everyone to wear,” says Pernilla Wohlfahrt, Design and Creative Director at H&M.
These technical sports pieces include t-shirts, running shorts and skins that are quick-drying, breathable and sustainable for a guilt-free workout.