Australia is the land of plenty but when it comes to stylish watch brands born from the land down under, even the average timepiece collector will have some trouble spotting one.
Today that changes as we forego the illustrious Swiss, Japanese and Germans brands to show you six fine Australian watches and brands who are doing timing right and taking it to the world.
Melbourne Watch Company
Melbourne Watch Company hails from, you guessed it, Australia’s Melbourne and is all about providing premium grade watches that are accessible to both watch enthusiasts and casual collectors alike.
The Australian brand arrived on the international watch scene in 2013 after launching their first ever timepiece (the Flinders) via crowd funding. It was a new way of doing things in an old art but the gamble paid off quickly with the brand’s elegantly designed timepieces garnering a strong contingent of backers.
The rest they would say is history with Melbourne Watch Company adding three additional models to their line by 2014 and another two in 2015 in order to quell demand. Every timepiece from the brand is named after a defining aspect of Melbourne – Hawthorn, Parkville, Portsea, Avalon and Carlton – are all crafted with quality materials that balance aesthetics and affordability. Think surgical grade 316L stainless steel, DLC coating, scratch resistant sapphire crystal and precision Japanese movements.
Melbourne Watch Company founder Sujain Krishnan says that being one of only a few Australian watch brands in the world is truly something special.
“We’ve certainly enjoyed a great ‘home court’ advantage in terms of our local sales, with many people telling us that they’re keen to support local businesses,” says Krishnan.
“People are also happy with the direction we’re taking, which is to gradually do more of the manufacturing side of things locally here in Melbourne as well, starting with our new office and showroom in Carlton, opening December.”
The only reason most will travel to Australia’s capital city of Canberra is to become a politician or look at flowers with nan. Thankfully the sleepy city’s saving grace has come in the form of independent watch brand Erroyl.
The local name which began life in 2014 with a goal to bring affordable luxury automatic watches to the discerning masses have a robust focus on designing elegantly crafted pieces with precision.
This design ethos is reflected in their classic looking watches which feature simple aesthetics on the surface but a lot more detail on closer inspection. Their most popular models to date includes the Heritage and Regent Collections which have reached customers in over 50 countries from around the world.
One local watch brand that is embracing the art of Swiss made is Bausele. The watch company which is the first to marry Swiss quality construction with a distinct Australian design comes from the mind of founder Christophe Hoppe’s passion for watches and love affair with Australia.
As a brand, Bausele timepieces are inherently Australian and defined by a signature hollow crown. That’s not all though. Every Bausele timepiece embeds an actual element of Australia into it,including Red Earth from the Outback, Sand from one of the country’s finest beaches, or Opal.
This unique approach to watch design has allowed Bausele to stand out amongst a sea of competitve Swiss brands.
Haigh & Hastings
Haigh & Hastings is a watch brand built on a dream to emulate the quintessential Australian lifestyle consisting of sun, sand, sea and sport into every timepiece.
As such, their range is extensive and includes active-inspired watches designed by Swiss watch designer Emmanuel Gueit. Punters can also expect automatic divers watches with a host of interchangeable straps, a city-inspired model and limited edition pieces inspired by Australia’s flight, military and racing heritage.
Aegir was literally born from the depths of diving when commercial diver and Perth local Todd Caldwell was working the offshore oil and gas industry of the North Sea.
His venture into the world of watchmaking began when he had to spend copious amounts of time in a diving bell to decompress. His only companion in that decompression chamber? A diving wacth which he thought he could make better himself.
This brought uopn the CD-1 divers timepiece in 2007, a watch which was built purely for function rather as opposed to sales. Life had a different plan though and Aegir soon found itself forging a niche in the market, slowly growing beyond Caldwell’s initial side project ambitions. The CD-2 was eventually created and Aegir the company was born.
Since Aegir is a purist diving piece, all of their watches carry the 701M water resistance rating which abides to commercial stringent diving standards as well as paying homage to Theo Mavrostomos, a man who holds the record for the deepest dive.
On the technical front Aegir watches exude relentless precision and quality. Every piece is either German or Swiss made with some components sourced from the UK. The robust and masculine cases are then paired with Metta Catherina leather straps to ensure they can effortlessly straddle the world between the water and the office.
One of the newcomers to the local watch game is backed by Dane Rumble, a recording artist-turned-jeweller-turned-watch-afficianado who now calls Australia home.
His latest venture into the world of horology is Creux Automatiq, a fresh brand which borrows heavily from some of the world’s finest skeleton designs of Swiss watch movements.
The Ghost is the brand’s debut timepiece which has been inspired by modern architecture and luxury vehicle design. A Swiss made movement shows off a skeletonised date wheel which reveals all of the intricate moving parts that make up the automatic timepiece.
Exotic materials employed by the Ghost also ensures that the local brand has what it takes to meet the expectations of watch buyers in this price segment. Think 316 L surgery grade stainless steel, a sapphire crystal face and an interchageable strap system for a decent variation of styles.
Rumble told us that being an Australian brand in the current market definitely has its advantages.
“This is due to our reputation for being an easy going and friendly nation, plus we are known for being hard working and forward thinking. I’ve personally found people from the international watch community to be very welcoming and open to forming business relationships.”
When they say that Australia is a resourceful place, they mean it. Set apart your watch collection with these other watch brands from the land down under which are currently doing great things.