Scandinavian design is already well known in certain circles (we’re looking at you, Ikea), but the Nordic fashion sense hasn’t yet caught on in quite the same way. Fortunately, Scandinavian clothing does not have to be assembled at home and it looks awesome.
“Unpretentious,” “minimal” and “effortless” are a few of the words that come to mind when we think of the Nordic sense of style. It’s cool, but you’ll never look like you tried too hard to get that way. Here are a few of our favourite Scandinavian menswear brands currently making waves around the world.
Cool Scandinavian Menswear Brand #1 – Han Kjøbenhavn
Like many things, Han Kjøbenhavn was conceived in spring. The brand got its start in Copenhagen on May 1, 2008 and though it may still be relatively small in scale, it has no shortage of big ideas. The Danish line’s clothing sits comfortably at the intersection of high-end streetwear and more accessible casual menswear. It’s a sophisticated look with traditional garments re-designed in a new stylish way, with the bulk of the interesting innovations in the details.
Cool Scandinavian Menswear Brand #2 – Won Hundred
Nikolaj Nielsen, an industry vet with a strong background in denim, founded Won Hundred with the lofty goal of challenging the way fashion was perceived in his native Denmark. The brand has its roots in classical menswear and traditional formalwear, but is unafraid to take risks that defy tradition. Understated design reigns supreme at Won Hundred, where clean lines, artistic influences and a sharp eye for detail rule the day.
Built out of Per Andersson’s dead-stock vintage shop Nostalgi in Göteborg, Sweden, Velour quickly caught the eyes of the indie crowd both at home and abroad. In 2002, Nostagi’s creative fanbase inspired the Velour team to begin taking steps towards designing their own clothes and in 2005, the first Velour collection was launched. With their clean cuts, unique prints and pops of colour, it’s really no surprise the brand has made such a splash. Their chinos in particular are a must-have for a man’s closet.
Cool Scandinavian Menswear Brand #4 – Our Legacy
Our Legacy’s founders Christopher Nying and Jockum Hallin create clothes that are “like a classic garment from your grandfather’s wardrobe, remodelled to fit our life and our time.” On one hand timeless and on the other hand modern, Our Legacy is an effortlessly cool paean to Swedish simplicity. Though they play with fabrics, colours and dyes, at its heart the brand maintains it commitment to high-quality materials and clothing that will never look like it’s trying too hard.
Cool Scandinavian Menswear Brand #5 – Ankar
Niklas Ankar is a stylish Swede who turned his personal aesthetic into a casually sophisticated menswear label. Ankar cares little for current trends, but consistently puts out casually sophisticated and cool collections – think resort life mixed with 1950s and 1960s Hollywood. Classic looks, interesting details and bold colours make for a line-up that’s a little bit preppy, a little bit dandy, and always dapper. Each piece from Ankar is a well-tailored, singular item of luxury.
Cool Scandinavian Menswear Brand #6 – Norse Projects
Norse Projects is a young company with a progressive approach to men’s fashion. What originally began as one of Copenhagen’s finest boutiques, the Norse Store, is now a full-scale label with a collection that focuses on performance, quality and functionality. The menswear – which includes a broad range of technical and outerwear, rainwear and premium sportswear – is both traditional and ultra-modern, with just the right amount of Scandinavian style thrown in.