As creative Director of Bionic yarn, Pharrell Williams has co-designed and curated the eco-friendly collection with G-Star. Titled RAW for Ocean, the collection is made from ground-breaking Bionic Yarn – an eco-thread of fibres derived from recycled plastic bottles found in our oceans.
This is the first collection to use innovative BionicYarn to create a denim collection and the first collection to utilise a staggering 10 tonnes of plastic waste from the ocean! The pieces from the collection are printed with a unique and original pattern. Using the initiative’s mascot, Otto the Octopus, the pattern is a kooky take on the classic houndstooth print.
The collection drops September 4th in stores & online.