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G-Star “RAW For the Ocean” Campaign with Pharrell

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As creative Director of Bionic yarn, Pharrell Williams has co-designed and curated the eco-friendly collection with G-Star. Titled RAW for Ocean, the collection is made from ground-breaking Bionic Yarn – an eco-thread of fibres derived from recycled plastic bottles found in our oceans.

This is the first collection to use innovative BionicYarn to create a denim collection and the first collection to utilise  a staggering 10 tonnes of plastic waste from the ocean! The pieces from the collection are printed with a unique and original pattern. Using the initiative’s mascot, Otto the Octopus, the pattern is a kooky take on the classic houndstooth print.

The collection drops September 4th in stores & online.

NEW ON D'MARGE


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