Activewear presents a serious problem. Do you go for something functional that’s lacking in the style department, or do choose style and sacrifice function? The gym is tough enough without the added stress of potential wardrobe malfunctions. In fact, suddenly it seems easier to just skip the gym altogether and have a snack instead.
Don’t do it. Put down the calorie-laden grub, invest in some activewear that actually gets the job done, and get yourself to the gym. These great brands will put you on the right track.
Lululemon has been taking the world by storm since its debut in Vancouver in 1998. The first store shared its retail space with a yoga studio, a fitting roommate considering that lulu’s technical athletic apparel is particularly popular amongst the downward dog doing set. The brand prides itself (rightfully so) on its innovative fabrics and technologies, and on forming strong ties with communities via in-store events like goal-setting workshops and complementary yoga classes. Lululemon is uber trendy in Hollywood right now, but don’t let that deter you. The gear is solid.
For a long time women’s activewear straddled the gap between functional and fashionable, while men’s activewear fell flat. Then Rhone came along, an American brand that gives men athletic clothing that feels good, looks good and performs even better. From colour to cloth, no corners are cut. Rhone fabrics are antibacterial and antimicrobial, breathable mesh venting panels are strategically placed, chafe-free flatlock seaming is used. Everything is durable, comfortable and stylish, so it’s got you covered for everything from gym sessions, to travelling, to running errands.
After 15 years as a yogi, Australian fashion designer Jodhi Meares saw a need for dynamic activewear that looked great both in and out of the studio. The Upside was born out of the belief that dress codes have changed in the 21st century. The lines between dressing for work and the weekend are blurred, and The Upside designs garments to help individuals move freely throughout their lives. Styles are contemporary and eco-friendly, with a strong emphasis on health and spiritual pursuit.
Marc Daniels and Ricky Hendry launched Isaora in New York City in 2009 and joined the budding network of “urban techwear” brands. Isaora’s futuristic, forward-thinking clothing takes advanced fabrics and turns them into style-conscious designs that are adventurous but efficient, practical but bold. The pieces are minimal and technical, designed with the active modern lifestyle of the urban consumer in mind. Every run is limited – so once something sells out, it’s gone for good – and available only online.
Nike x Undercover Gyakusou
Nike needs no introduction, but you may be unfamiliar with the Nike x Undercover Gyakusou collab that’s making a splash in activewear. The ongoing partnership between Nike and Jun Takahashi has produced season after season of coveted running apparel and footwear. Takahashi is an active runner himself, giving him an insider’s perspective on runners’ needs. Combine that with the innovation of Nike and you’ve got the recipe for an unbeatable collection of athletic clothing.