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Prada 2015 Spring/Summer Campaign Feat. Ethan Hawke

Prada has found safety in celebrities (and numbers) this spring/summer 2015, once again casting a string of leading Hollywood men for its official menswear campaign. The Italian fashion house enlisted American actors Ansel Elgort, Ethan Hawke and Miles Teller to front the brand in SS15 alongside Britain’s Jack O’Connell.

The young gun actors (not so much Ethan, perhaps) were shot by Craig McDean in mid-action poses (peeling an orange, writing something, drinking water and cutting things) – decked out in the suave tailoring synonymous with the style of Prada and its creative director, Miuccia Prada.

Prada’s suiting is all about revealing elements of construction this season. Bold stitching marches its way along the hems of jacket lapels and sleeves. Texture is another visual key, as cable knits sit layered under blazers, or solo in rustic-weaves that dart out in conflicting pattern panels.

Prada released a statement describing its vision behind the campaign.

“Photographer Craig McDean shoots the cinematic cast between London and New York. But the sense of place in is more psychological than geographical. Close-ups of hands, faces and agitated outlines conjure a sense of the unknown.”

Prada added: “Objects, knife, orange, dice, prism, compass, pen, lens, pendulum are picked up, moved, balanced. Pensively scrutinized. Familiar things become less than familiar the more they’re looked at. As if the magical forces that make the world seem so normal have, for an indeterminately short time, revealed their strangeness.”

Sounds intense. And a little scary. But don’t stress, no one was harmed in the making.

Click through the slideshow for the complete campaign, as well as some of our favourite looks from Prada’s SS15 show.



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