The Playbook For The Modern Man

5 American Grooming Products You Need To Know

The 21st century gent knows how to tackle the world’s trivialities whilst looking damn fine. Don’t believe us?

Market studies have predicted that men’s grooming product sales are expected to hit $6.5 billion by 2018 in the USA (that’s about 3 billion cheeseburgers for those playing at home).

They also say things are bigger and better in the U.S, so it’s time to trade up the gym’s handwash soap you’ve been using on your face for these five American grooming products that’s guaranteed to wisen up your natural appearance.




Kiehl’s began producing personal care products in a New York pharmacy in 1851. This store still exists as Kiehl’s most prominent location and it’s where you can find Kiehl’s Facial Fuel for Men.

This energising moisture treatment for men is a non-oily, vitamin enriched moisturiser that awakens tired looking skin from all that overtime you may be putting in. It also contains natural ingredients such as chestnut and soy to moisturise and give life to dull skin.

Lab Series Eye Treatment


Good things come in small packages which rings true for this product. Don’t let the small 15 ml package size fool you, this product gets the job done and a little goes a long way.

Just dab a little under each eye to lift and hydrate tired eyes. Not only does this treatment revitalise tired eyes but it gives your eyes a younger, smoother look with continued use.

Neutrogena Men Invigorating Face Wash


Remove excess oil and dirt with Neutrogena foaming gel cleanser. The face wash’s cooling effect is a great way to kickstart the day.


The product removes excess oil but won’t leave skin tight or dry, leaving essential moisture in the skin. With a pleasant citrus scent skin is left with an overall healthy look.

Clinique For Men Face Scrub


Face wash is great for removing oil and surface dirt but to clean deep down dirt and oil, you need an effective face scrub. Look no further than Clinique for Men Face Scrub. This product is a perfect addition to your pre-shave ritual as it lifts and softens hair whilst opening pores.

Your skin will feel refreshed and smooth with the knowledge you have given your face the deepest clean.

Gillette Fusion Proglide Clear Shave Gel


Gillette has always been at the forefront of shaving and have constantly dominated the industry. And Gillette are changing the game yet again with their Clear Shave Gel.

Unlike other shave gels, this one is a non-foaming transparent formula allowing you to see where to shave – great for edging and those on point with their beard style game. It also contains improved lubricants for a closer, smoother shave with less irritation.


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