The Playbook For The Modern Man

Baume & Mercier Honour A Legend With The Capeland Shelby Cobra Collection

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Most men can count their favourite past times on ten fingers. The two that we regularly pursue? Fine timepieces and fast cars. Today Baume & Mercier have presented us with both in one marvellous package with the Capeland Shelby Cobra range.

This exciting new partnership will see the Swiss watchmaker release a limited number of timepieces based on the legendary Shelby Cobra whilst honouring its founder, Carroll Hall Shelby. The watch itself is inspired by the 1948 mono-push chronograph currently residing in the Baume & Mercier museum.

One version on offer is the steel chronograph powered by a Swiss-made, self-winding movement. The case measures in at 44mm and is forged from polished and satin-finished stainless steel, but the face is where the faithful Cobra design really comes to life.


The dial counters reflect the car’s gauges whilst also being finished in Shelby’s Guardsman Blue racing colour with Superluminova blue emission to provide a soft evening glow.

Racing stripes are mandatory on any race car and this same rule is applied to the timepiece as well as its special hour and minute hands designed in the shape of the Cobra steering wheel. And just incase you’re worried it could be mistaken for anything else, the infamous Cobra logo proudly sits atop the second hand.

Pushing the grand notion further is the Capeland Shelby Cobra 18k Red Gold Flyback Chronograph. As its name suggests, the timepiece receives an even more extravagant tribute to Carroll Shelby, with the stainless steel casing replaced by 18k red gold along with the strap buckle.

Only 1,965 pieces of the Capeland Shelby Cobra Steel Chronograph will be released whilst the red gold version will take exclusivity up another notch with only 98 pieces in the world. Enquiries can be made via Baume & Mercier.


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