The Playbook For The Modern Man

Grow Epic Facial Hair & Fight Melanoma For Beard Season

Beard-SeasonGentlemen, it’s time to retire your razors, tuck away your trimmers, and join your fellow Australians in the fight against melanoma.

Beard Season is a non-profit charity founded to turn beards into life saving conversation starters. Here’s how it works. Step One: grow a beard. Step Two: encourage anyone who inquires about it to get their skin checked. Step Three: save lives, one follicle at a time.

Register online to join the Bearded Brethren and you’re entitled to a skin check with expert melanoma specialists, an über deluxe Beard Season wristband and your very own profile page to share your progress.

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Your mission is to photograph yourself with as many humans you have preached the good word to as possible. Upload your pictures to Facebook and tag ‘ThisisBeardSeason’, or post them on Twitter and Instagram with the hashtag #BeardSeason.

There will be prizes, parties and special challenges as the movement grows. Forget Sparta. This is Beard Season.

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