The glory days of Silver Chair are well and truly behind us with the Aussie band’s frontman Daniel Johns joining David Jones on a cool new campaign to help bridge the gap between fashion and music. Long gone are Johns’ iconic grungy locks and angsty vocals.
In its place, a polished trailer featuring electronic samples for David Jones’ Spring Summer 2015 campaign featuring the musician alongside a slew of the brand’s most recognised ambassadors including Jessica Gomes and Montana Cox.
The campaign aims to merge fashion, technology and art to draw new inspiration from their collaboration. Johns will also be releasing a music video captured on set with David Jones for his film clip for his upcoming single, ‘We Are Golden’ from the album ‘TALK’.