The Playbook For The Modern Man

Adidas Just Dropped A Bright New Ultra Boost Colourway

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No one will miss you in these. Adidas has unveiled “Solar Yellow,” a vibrant (to put it mildly) new colorway for the Ultra Boost.

The eye-searing shade is applied to the entirety of the sneaker’s Primeknit upper. Additional enhancements include a Stretch Web outsole with a perforated, elastic design, and a featherweight sock liner that adapts to the wearer’s individual foot shape. And of course, the Ultra Boost wouldn’t be complete without the Boost cushioning material and the Torsion System for heel-to-forefoot stability.

Grab a pair before Kanye snaps them all up for himself.



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