The Playbook For The Modern Man

Air New Zealand Create The World’s Coolest Air Safety Video

Australian Idol winner Stan Walker, Wallabies legend David Campese, a talking pug and Will Smith’s Men In Black one-hit wonder. These are subjects that do not belong in the same sentence and yet, Air New Zealand have somehow managed to pull together a hilariously effective campaign for their air safety practices.

The air safety music video goes for a good five minutes and features a host of cameos from Rugby’s legends including All Blacks stars Richie McCaw, Dan Carter and Israel Dagg rapping. And since the marketing team have let crazy on a roll, they’ve also commissioned football legends Agustin Pichot and Martin Johnson to star as aliens.

Just another average day at Air New Zealand.



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