The Playbook For The Modern Man

BMW-i Is The Future Of Sheer Driving Pleasure

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The future is looking bright according to the mad scientists at BMW. Their latest bold concept known simply as BMWi is a merger of the brand’s sheer driving pleasure ethos paired with its future vision of mobility, innovation and striking design.

The tangible results of this program thus far is the BMW i3 and i8 electric vehicle program. But beside what is already set in motion, the Bavarian company still has a lot of ideas in its tank.

The core focus of BMW’s future cars will be derived from three key areas: Visionary Mobility – a pioneering effort in alternative drivetrains, lightweight materials and aerodynamics, Inspiring Design – a clear focus on clean lines both within and outside of the vehicle and Next Premium – an assurance that the cars they continue build are both relevant to the future and sustainable.


Some of the exciting aspects to take away from BMW’s announcement is their broadening use of carbon fibre in road cars – a costly application which was only ever used on high performance vehicles. Already seen in the latest 2016 7 Series chassis, the application will see to it that BMW’s cars are lighter, more rigid and in effect, safer and more fuel efficient.

Organic materials such as open pore Eucalyptus wood will also be implemented into the cars’ interiors, bringing man and machine one step closer to Mother Nature.

Even purveyors of luxury goods are looked after with BMW teaming up with Louis Vuitton to provide i8 owners with some of the most stylish luggage to ever complement a supercar.

And for those still hanging onto the old ways of inefficient automotive combustion, BMW want you.


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