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David Beckham Beyond – When Dreams Make Legends

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This article has been sponsored by David Beckham Beyond

It starts with a dream. Then the determination to make that dream reality. Then hard work. Then more work. You’ll work until you think you can’t work anymore and then keep working. Perseverance is what separates the success stories from the cautionary tales.

Then one day, you’ll break through. You’re no longer becoming, you have become. Your work is rewarded with sports stardom, endorsement deals, ambassadorial roles, a megawatt marriage, television appearances, global celebrity and a permanent spot on best-dressed lists. You are a living legend.

At least, that’s what will happen if you are David Beckham. As for you, you’ll have to make your own legend, but it starts the same way: with a dream. The courage of the dreamers and the doers is the inspiration behind Beckham’s latest fragrance for men, David Beckham Beyond.

The Ideology Of An Icon

“No matter how small you start, always dream big.” That motto served Beckham well through his 20-year career on the pitch and continues to fuel his post-football endeavors. David Beckham Beyond captures his bold ambitions and determined spirit in a masculine fougère herbaceous fragrance.

It’s one thing to talk about being extraordinary. It’s another thing to live it. David Beckham is proof that drive, energy and the courage to be bold can take a man to the pinnacle of his career, personal life and beyond.

From football hero, to charity campaigner, to adventurer, style icon and father, Beckham has conquered every challenge and hungrily looked for the next. In other words, he talks the talk and walks the walk (and runs, and kicks, and bends it).

Speaking about the new launch, Beckham says: “Incredible things happen when you dream big. That’s what I have always believed in. My relationship with Coty started over 10 years ago and they believe big like I do. David Beckham Beyond is the next stage in our successful partnership.”

Will a spritz suddenly make you a sporting superstar? Only if Aladdin’s genie is hiding in the bottle. But even without the big blue guy, David Beckham Beyond serves as a reminder to keep striving.

Beyond: The Fragrance

On the pitch, a champion smells like perspiration and grass stains. Off the pitch, he smells like this.

Beyond opens on a refreshing mojito accord with an invigorating hit of grapefruit and spicy cardamom. After the sophisticated opening comes a vibrant burst of black pepper, mixed with the assertive masculinity of cedarwood and geranium. The heart melts into an intense and textured trail, finishing off with a charismatic signature of patchouli, vanilla and leather.

The result is a fragrance that mirrors the man it was named for. Confident. Glamourous. Compelling. Timeless but modern. Beyond is refined, sensual and daring – David Beckham distilled into a bottle.

Beyond by David Beckham will be available in two sizes: 60ml ($39) and 90ml ($49). Look for the fragrance in Priceline, Chemist Warehouse and independent pharmacies nationally starting August 2015.


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