Marking the launch of Dior Sauvage – a new version of the classic Eau Sauvage, Dior has tapped Johnny Depp for the official photographic and video campaign.
The teaser opens with a spinning, bird’s eye view of glistening LA skyscrapers at night. Depp’s gruff voice reads out: “I gotta get out of here. Which way? I don’t know.” Followed by the trademark call: “Dior.”
The fragrance is described as “powerfully crispy and clean” with notes of frankincense, sichuan pepper, geranium, woody vetiver and lavender. Judging from the arid campaign shots, Depp (who’s in fact featuring in his very first fragrance ad) looks to be headed to the vast Californian desert, post-LA. Watch the video to find out.
Dior Sauvage drops in Australia and New Zealand August 24.