The Playbook For The Modern Man

LeBron James Helps Close Rise 2.0 Initiative

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World champion NBA player LeBron James has taken on the inspiring role of closing one of the finest initiatives to date by Nike. The Rise 2.0 campaign was designed to help kids reach their full potential through sport.

This Summer saw the program head over to Shanghai and Manila where pro athletes like Anthony Davis, Paul George, Kobe Bryant and LeBron James helped local youngsters develop their basketball skills whilst instilling important life lessons in them.

Giving back never looked so cool.



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