The following article has been sponsored by Superdry
Superdry has officially launched its tenth Australian store in Sydney’s Westfield Bondi Junction.
Naturally, big news like this can’t go uncelebrated and in honour of the new flagship opening, Superdry hosted an exclusive VIP event featuring Aussie electronic music duo Flight Facilities. And that’s not all they had in store. Guests were amongst the first to experience the Personalisation Station as it made its Australian debut.
The alternative was crippling FOMO. So we knew exactly what we had to do.
Behind The Brand
Superdry has fused the unlikely combo of vintage Americana, Japanese-inspired graphics, and British style since 1985. At the time it was known as “Cult Clothing” and had a single store in Cheltenham, England, but success wasn’t far away.
The 1990s saw massive expansion throughout the UK and Ireland, primarily in university towns like Oxford, Cambridge, Edinburgh and Belfast. Finally, in 2004, the Superdry name made its first appearance on a store in Covent Garden.
From there Superdry took its slick threads international. Today the company operates 515 Superdry branded locations across 46 countries, operates 21 international websites, and sells to over 100 countries worldwide.
Vintage flair, impeccable fabrics, British tailoring and hand-drawn graphics proved to be an irresistible combination. Superdry is synonymous with all that’s cutting-edge and cool in clothing, and we’re excited to welcome them to their newest home in Sydney.
A Super Celebration
The opening of the Westfield Bondi flagship provided an evening of hot beats, haute eats, and all the Superdry style you could handle.
VIP guests were treated to an exclusive, stripped back DJ set from Flight Facilities. Born and bred in Sydney, Hugo Gruzman and James Lyell have become one of the most in-demand duos in the genre. In addition to touring the globe and headlining major events, Flight Facilities have maintained a steady place in the top 20 of Triple J’s Hit List with their debut album, ‘Down To Earth.’
While Flight Facilities served up bass, Luis Tan served up a British-Japanese inspired menu. The new Bondi restaurant is the brainchild of Raul Gonzales (Backroom), Shane Moran (Ruby Rabbit), Nathan Joliffe and Ryan Ginns – a foursome with exceptional taste and the impressive credentials to match. A pop up Luis Tan bar also served a selection of adult beverages, including a specially created Superdry cocktail.
In a first for Australia, the Bondi Flagship store will offer a complimentary personalisation service. As seen in London’s iconic Regent Street store, the Personalisation Station will give guests the opportunity to personalise a Superdry Orange Label Basic Tee or Hoodie during the launch festivities.
Join the celebration at the Superdry store which is now opened at Westfield Bondi Junction, 500 Oxford Street.