The Playbook For The Modern Man

Apple Music Exec Ian Rogers Quits, Moves To LVMH

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Not even a music-loving, digi-guy can resist high-fashion. According to a report from Re/code, France’s LVMH group has poached Apple Music executive, Ian Rogers to head up the luxury firm’s digital side.

Rogers was the CEO of Beats Music and then moved to Apple when the iPhone creator acquired Beats. He was a major force in launching the new Apple Music subscription service, so his absence will be a huge loss to the creator of all things ‘i’.

According to the report, Rogers will leave California and move to France, becoming chief digital officer at LVMH. The Parisian group owns fashion brands Louis Vuitton, Marc Jacobs and Dior Homme, and operates the just as sparkly Dom Pérignon and Möet.

Rogers has no previous luxury experience – fashion or beverage – so it will be interesting to see what kind of digital content he puts out. No more tees at work please, Mr Rogers.

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