The line between luxe living and driving is blurring with Mercedes-Benz entering the home living market for the very first time.
The bold new project sees the German carmaker taking a stab at premium business apartments through the Mercedes-Benz Living @ Fraser collaboration. Frasers Hospitality Group are not unfamiliar with luxury themselves, having been responsible for high-end serviced apartments around the world.
Given the wealth of luxury experience between the two, the creators are confident that the unique collaboration will see success across major cities. London dwellers will be the first to experience a stay in one of the six Mercedes-Benz designed homes from the end of the year whilst Singapore will follow suit with nine more apartments to open in 2016.
Mercedes-Benz revealed that they will be aiming to bring cutting edge design capabilities, technology and integrated transport solutions into the serviced apartment market. Aesthetics is also a priority with interiors decked out in modern style using world-class decor and furniture. Think brands like Swarovski and Burmester and you’re about there.
The London apartments span about 100 square metres and includes living, dining, kitchen and two bedrooms.