When was the last time you came last in something ? Can’t recall? Lucky you.
Nike remembers though and rather than chastising you for giving it a good shot, they’re celebrating it with a new film called Last.
In the lead up to the American marathon season, Nike has shone the spotlight on runners who tackle races for pride and personal goals, rather than pace.
The moral of Nike’s latest film is both simple and inspiring: Anyone can be a runner; all you have to do is run.