The Playbook For The Modern Man

Apple Announces New iMac Displays & Force Touch Trackpad

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Apple continues to fill our lives and minds with things we want and need with today’s freshest announcement of updates.

The iMac family welcomes a new Retina 4K and 5K display to its 21.5 and 27-inch models which aim to make photos and videos more immersive and true-to-life thanks to a wider colour gamut and higher image quality. The updated iMacs also feature more powerful processors and graphics and new storage options, perfect for the novice designers out there.

In addition to the iMac updates, Apple also introduced a lineup of fresh wireless accessories including the new space-saving Magic Keyboard, lighter and sturdier Magic Mouse 2 and Magic Trackpad 2, all more comfortable, capable and environmentally-friendly.


The annoyance of disposable batteries is completely eliminated with the new Magic devices, as they feature rechargeable batteries, a more solid internal structure and quality feel. What’s more? The Magic Trackpad 2 brings Apple’s new Force Touch function to the desktop, making the entire user experience super comfortable and easy to control.

“These are the most stunning iMacs we’ve ever made. With our gorgeous new Retina displays, more powerful processors and graphics and all-new Magic accessories, the new iMac continues to redefine the ultimate desktop experience,” says Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing. We’re sold.

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