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David Jones Hit With Abuse After Announcing Ambassador Adam Goodes

After announcing retired Swans star Adam Goodes as their latest brand ambassador, David Jones‘ social media pages have been flooded with abusive and racist posts.

Goodes, alongside six other ambassadors including Jessica Gomes and Tim Rogers, is to appear in the David Jones ‘It’s In You’ campaign and will advise the company on reconciliation issues and its corporate social responsibility program. A choice which apparently hasn’t gone down well with many DJ’s fans.

Amongst plenty of boo’s and racist remarks about indigenous Australians, David Jones’ Facebook page has been overwhelmed with abuse.

Despite the backlash, Goodes maintains his supportive following amidst his retirement and David Jones partnership with many rallying behind him on the Facebook page.

Goodes hopes to use his name to advocate a better Australia and a meaningful Reconciliation Action Plan (RAP) for David Jones. “I believe when heritage organisations such as David Jones have a RAP they play an important role in ‘closing the gap’ by creating an inclusive society and promoting change,” Goodes said to SMH.

We’re right behind him.

RELATED: Ex-Sydney Swans Star Adam Goodes Joins David Jones


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