Like him or despise him, he’s no doubt a rising fashion icon amongst our next generation of sports stars. In celebration of Mercedes-Benz‘s stellar performance year on the track across various disciplines, the German marque has released a Daft Punk/TRON-inspired thank you message for their legions of fans featuring Lewis Hamilton. It’s both tacky and polished in your typical F1 endorsement fashion. But hey, we suppose if you’re the three time world champion who’s made $39 million in 2015 alone and has a spot in Zoolander 2, you can do whatever the hell you want. Here’s to you, world champ.
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