Nike has opened Tokyo’s first running concept store in Kichijoji, home to cherry blossom-filled Inokashira Park and some of the city’s most discriminating shoppers.
“We are extremely excited that Nike Kichijoji is our first running experience store in Tokyo,” says Heidi O’Neill, VP, GM of Nike Stores. “At Nike, we love to run. We want this store to be an invitation for Tokyo to come run with us.”
The freshly remodelled store doesn’t skimp on size or style. With two floors and around 500 square metres, there’s plenty of space to serve customers through every step of the running and training process. The interior features graphics from local artist Shun Sasaki, whose work pays respect to the area’s artistic traditions. Outside, a vast JUST DO IT message is emblazoned across a slated wood screen inspired by traditional Japanese woodcraft.
Nike Kichijoji offers a range of services, including personal styling services and personal run clinics, in which runners receive one-on-one coaching on an in-store treadmill. The Nike running concept store also hosts Nike+ Run Clubs each week to bring the community of local runners together.