When you’re Google, popularity is measured by one thing: where you sit in the search rankings. The recently released Google Trends list reveals the most popular designers of 2015, with Belgian juggernaut Raf Simons taking the top spot.
Americans searched Simons more than any other designer this year. Between his departure from Dior, the documentary film Dior And I and countless media mentions, Simons’ name was on the tip of everyone’s tongues (and typing fingers). Here’s the full top ten:
1. Raf Simons
2. Shoshanna Lonstein Gruss
3. Giambattista Valli
4. Thakoon Panichgul
5. Tadashi Shoji
6. Elie Saab
7. Karl Lagerfeld
8. Christian Lacroix
9. Zuhair Murad
10. Tommy Hilfiger
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To see more of the year’s top queries, visit A Year In Search 2015 over at Google Trends.