The Jaguar label has seen a significant resurgence in recent times.
Not only has the British brand’s prototype C-X75 appeared in the latest Bond film as a villain car, but their Land Rover range of SUVs have also been gaining momentum in the competitive luxury segment over previous years.
It’s only fitting then that the next step towards glory is motor racing – but not Formula One. Jaguar are taking the unusual step of joining the all electric class of Formula-E. This is a serious milestone in the brand’s heritage as Jaguar have only ever raced in the petrol-engine segments which date all the way back to the 1950s.
The motive behind the electric move is both commercial and future driven. Just as Formula One technology has flowed onto road-going cars today, developing cars for Formula-E will see Jaguar implement and test cutting-edge technology for the track before it makes its way onto production vehicles. A bonus will also be the cool marketing material that comes along with such a campaign.
“Electric vehicles will absolutely play a role in Jaguar Land Rover’s future product portfolio,” says group engineering director Nick Rogers.
Will we be seeing an army of exotic Jaguar’s primed for hypercar territory in the next ten years? You can bet on it. But first, some production cars.