Take a provocative handful of 2016’s most fresh-faced and social media savvy celebrities, strip them down to their knickers and what do you get? Sexy, Instagram-worthy content perfect for Calvin Klein‘s Spring 2016 campaign.
Shot by avant-garde photographer and filmmaker Tyrone Lebon, the campaign features all of Calvin Klein brands, from jeans to underwear, on the butts and backs of global superstars, actors, musicians, activists and models.
The Biebs, Kendall Jenner, Kendrick Lamar, FKA Twigs, Fetty Wap, Joey Bada$$, Aussie model Abbey Lee Kershaw, as well as breakout stars like Brit model and activist Adwoa Aboah and Dutch artist Saskia de Brauw all feature in the sexy campaign which #mycalvins out of the bedroom and into real life.
According to Calvin Klein, 2016 is clearly the year of the millennial.