Painting the town red is no easy feat in this day and age. Firstly, there’s the mission of locating your city’s hotspot.
Navigating your way through a maze of sweaty small bars, underground clubs and holes in the wall. Then there’s a hefty cover charge, followed by the small fortune required for a craft beer. With all the hassle, curating your evening attire should be a simple process. That’s where Prada comes in.
The luxury label’s SS16 campaign is sultry and relaxed, featuring completely fuss-free night owl looks on some of Hollywood’s most promising youngsters like Matthew Beard, Billy Howle and Logan Lerman.
The suit and tie is taken from your granddad’s closet and into modernity with clean lines and a streamlined appeal. A neutral colour palette and plenty of interchangeable separates work perfectly against the backdrop of a NYC nightclub.
Check out the youthful and sophisticated campaign video below.