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The Banned NSFW Ad Too Raunchy For Superbowl

The Superbowl is notorious for its aggressive advertising campaigns which cost companies millions for just seconds of air time.

One particular ad you won’t be seeing on the screens this year though is a PETA ad (yes, the People for the Ethical Treatment of Animals). Earlier this year the animal rights company submitted an ad to the Superbowl’s broadcaster, CBS, which promptly disregarded the submission.

The ad in question is a pro-vegan ad which depicts two couples having sex side by side. One couple is labelled as the meat eater, the other, the vegan.

The meat-eater’s sexual encounter ends after only seconds whilst the vegan is shown to be fornicating without missing a beat. As the meat-eater gets dressed and leaves, a fridge is seen to fall on him before the ad cuts back to the vegan having passionate sex ending with the caption: “Last longer. Go vegan.”

It’s not surprising the highly sexualised and violent ad didn’t make it past the censorship board. Families don’t exactly want to hear provocative taunts such as “Sleeping with someone who eats meat?” or “There may be more than one disappointment in store. Eating the saturated fat and cholesterol in meat can increase the risk of developing heart disease, high blood pressure, and high cholesterol, and these can be dangerous to your love life,” and “Why? Because they’re all common causes of erectile dysfunction. Plant-based foods keep blood flowing to all the body’s organs. The key to a hot love life and to lasting longer in the bedroom is to start with delicious vegan meals in the kitchen.”

There have been critics of the ad saying that PETA never intended to get the ads on the Superbowl, opting instead for a cheaper viral approach. Dabitch Wäppling of AdLand wrote on his site, “what this really means is PETA never had $4.5 million dollars to pay for the airtime with, and instead are going the cheap route with a press release, some sex scenes, and the hopes that you’ll share this with all your friends.”

A PETA spokesperson responded to the Telegraph saying that “we did try to submit the ad last fall but we didn’t get a response from the executives at CBS.”

Currently the ad has almost 3,000,000 views on YouTube.

[via Business Insider]

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