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Playboy’s First Non-Nude Cover Takes A Cue From Snapchat

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After 62 years at the top of the NSFW game, Playboy announced last October that it would no longer publish fully nude photos. The March 2016 issue marks the first release of the new – more clothed – era of the classic men’s mag.

The coveted cover spot goes to Sarah McDaniel, a 20-year-old model who found fame on Instagram. In an effort to appeal to a younger audience, the doe-eyed McDaniel poses in a Snapchat-esque selfie shot, complete with a flirty text caption.

Cory Jones, Playboy‘s chief content officer, told The New York Times that 2014′s relaunch of Playboy.com inspired the magazine’s makeover. “A year and a half ago, we relaunched Playboy.com as a safe-for-work site, and traffic skyrocketed 400 percent,” he said. “The average age of our visitors dropped from 47 years old to 30. It showed how the brand can still resonate.”

The March issue centerfold is Dree Hemingway, Ernest Hemingway’s great-granddaughter. Get an eyeful of her photos here.

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