Following January’s huge news that Back to the Future‘s infamous time-travelling car is getting a reboot, the new DeLorean has its very first commercial.
DeLorean Motor Co. tapped Alexander Alexandrov to direct the two-minute clip, called “Lucky Coin,” in which a young man stumbles upon a DMC-12. Its gullwing doors magically open by themselves so, naturally, he hops in and takes it for a (surprisingly slow) spin.
After cruising at a responsible pace around winding canyon roads, he comes to a stop, hops out, produces his lucky coin and throws it into a ravine. A quote from poet Ben Burke ends the bizarre spot. It’s anyone’s guess what it all means, but it’s bound to get auto enthusiasts revved up anyway.
Fun fact: the car used in the commercial is Bobby Hundreds‘, of The Hundreds, personal DeLorean.