The ‘activewear‘ trend isn’t just for your better half. Today marks the launch of THE UPSIDE MAN, the first collection to drop from newly appointed menswear designer Matty Bouris, delivering a directional and fashion-inspired considered counterpart to THE UPSIDE’s women’s range founded by Jodhi Meares.
Inspired by urban city palettes and moody oceanic hues, the collection features streamlined silhouettes in dark blues, greys, moments of khaki and monochromatic prints. Think drop crotch shorts, drop tail hemlines, script logos and neoprene panelled joggers for an edgy look that will take you seamlessly from the gym to the street, and back.
“What makes THE UPSIDE unique is that its draws from a truly Australian experience. Matty B communicates the perfect tone, balancing the strength and agility of sportswear while delivering on sophistication and style. The result is an energetic and intelligently considered collection,” says Meares.
The face of THE UPSIDE MAN collection is none other than Australian model and former NRL player Nick Youngquest. The self-confessed yogi and surfer is a lover of all things fitness and fashion and is the perfect man for the job, shot in L.A. for the campaign in the brand’s directional, performance-driven athletic wear.