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What Famous Logos Would Look Like If They Illustrated Their Products

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What would famous logos look like if they reflected the products they represent? Italian industrial product designer Marco Schembri answers the question with an amusing collection of illustrations.

In Schembri’s hands, the McDonald’s logo gets fat from too many Big Macs. The Nestle logo breaks out in spots. The Gillette logo is sliced in two sharp halves. The Starbucks mermaid sports over-caffeinated eyes. The Absolut logo is a blur from a high blood alcohol level. Schembri also gives the familiar logos of Zippo, Durex, Nutella, Braun, and Red Bull creative makeovers.

Which logo redesign deserves to be the real thing? And which deserves a branding makeover next? View the full collection of Schembri’s designs here.

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