The Formula One season is almost upon us and with that comes a host of new and exciting partnerships in the field.
The artisans behind fine sparkling wine, Chandon, have officially announced their own partnership with the McLaren-Honda Formula One team for 2016. Piloted by world champion drivers Jensen Button and Fernando Alonso, the new partnership will look to merge the old-world style of wine making with the rich and winning spirit of McLaren’s racing heritage.
Speaking of the new venture, McLaren-Honda racing director Eric Boullier said: “We have the best driver line-up in the sport. We have an engineering team that has been meticulously hand-picked, structured, guided and inspired; the blend of technical skill-sets and attitudinal mind-sets we now possess are fit-for-purpose and state-of-the-art. We’ve nurtured a hugely impressive roster of loyal and powerful partners, and we’re delighted to now be working with Chandon for a season of passion and innovation.”
Ashley Powell, Marketing & Business Development Director of Chandon added that they are thrilled to be partnering with such an innovative brand. “Their advanced technology and progressive thinking is the perfect alignment for Chandon. We can’t wait to inject some extra spark into the Australian Grand Prix festivities.”
McLaren-Honda and Chandon will be taking to the the world stage in the first round in Melbourne from March 17th to the 20th. But before then the racers will be taking to the Domaine Chandon Winery for a race like the world has never seen before. We’ll keep you posted once the video has been released.
A promising brand new car. A brand new partnership. 2016 is looking to be a year where McLaren-Honda prove themselves as a serious contender once again.