The Playbook For The Modern Man

IMG Models Launches Men’s Plus-Size Division


In the forward-thinking world’s efforts to break down traditional beauty barriers, an influx of plus-size and body positive models have made their mark on the runways and in fashion campaigns around the world. Taking it one step further, IMG models have just launched a men’s plus-size division called ‘brawn’, appealing to the big and tall gents of the world.

“Brawn has a body positive message. Brawn is physical strength,” said IMG president Ivan Bart. The first face of IMG’s ‘Brawn’ division is Zach Miko, an actor, comedian and writer who appeared Target’s e-commerce site in 2015 and as part of Mossimo Supply Co.’s big and tall line.

Miko’s claim to fame is surely his height. The actor-turned-model towers at 6 foot, 6 inches, but most importantly has a 40-inch waist which is a slightly more relatable body measurement for ‘brawn’ men of the world who love fashion and want to feel good about their bodies.

“The body positive messaging and size diversity is something that’s relevant and something that continues to be on everybody’s mind. We have to extend the conversation for men,” Bart said. “I want every man in America to say, ‘I can do that’ when they see Zach.”


It’s all well and good to have a relatable face like Zach fronting fashion campaigns, but when it comes to brands catering to larger men’s sizes, even Bart admits there aren’t many options available.

“I consider myself a beefy, stocky kind of guy or whatever buzzword you want to use. I’m in the fashion business and I’m required to dress fashionably but yet I have size issues,” Bart said. “It becomes defeating when I don’t consider myself morbidly obese, but I go to certain stores and they don’t have my size.”

It’s IMG’s aim, in an era of vanity for all, to “start asking for more options” and push brands to consider producing larger sizes for men.

[via WWD]


Get exclusive content, special offers and latest news delivered to your inbox.


Show More

The playbook for the modern man

Get the very best of men's style, health, travel & culture delivered to your inbox.

Dont show me this again