As far as champagne showers go, rapper Lil Wayne is an undisputed champion. That’s why for Samsung‘s latest marketing campaign for the new Galaxy S7, the Korean electronics giant have enlisted him to help destroy their smartphone by showering it in champagne.
In what is quite possibly the funniest and meme-worthy Samsung ad to date, Wayne appears to be genuinely chuffed that his waterproof S7 can withstand the party beverage whilst his peers’ phones fry and fizzle when subjected to the same treatment. He even dunks it into his fish tank mid-conversation just to prove his point (and to say “Whaaaaaaaat”).
The ad currently has over 3 million hits on YouTube with positive comments stating that, “I think Wayne will make me buy this.”
Go marketing team.