In what’s one of the coolest Formula One/men’s fashion partnerships to date, Hackett’s stormtrooper pit crew are on hand to help out a friend in longboard downhill champ Liam Morganwho who is sliding through the sweeping bends of a track – in a full blown Hackett suit. Because why not?
Throwing two middle fingers to the hipsters and drop-crotch skater kids, the mysterious Hackett longboarder remains composed, silent and dapper throughout the 70mph (112km/h) ride. He even has a dedicated pit crew who change the wheels for him in record time. Can they beat the longboarding crew of Stormtroopers and extreme animal friends? Only time will tell.
There’s a serious side to the campaign too and that’s to promote the latest Hackett X Williams racing suits which can be seen at Hackett.