Rolls Royce have a robust reputation for their level of extensive car customisation.
Current options include an endless portfolio of interior leather trims, star-lit roof lining configurations, body colours and even a specific type of woodgrain to name a few. The Rolls Royce Black Badge takes this customisation process to a whole new level.
Made for a “darker, more assertive, confident and demanding aesthetic”, the Black Badge collection is a selection of cars which have been completely murdered out (covered in black). It’s certainly a more sinister looking collection of vehicles and it adds a raw edginess to the distinguished British brand. And this, Rolls Royce believes, is exactly the point.
In breaking into the younger crowd, Rolls Royce want buyers of the Black Badge collection to be “young, self-empowered, self-confident rule-breakers who engage with the night,” and “go where it leads, and take all it has to offer as their just reward.”
Translation: You have to be damn good at your job and you have the dough to drop on an ultra cool version of the Rolls Royce Ghost or Wraith.
Included in the package is ‘The Spirit of Ecstasy’ figure which now sports a high gloss black finish which beautifully compliments the silver-on-black Double R badge. Moving along the front fascia, the chrome finishes around the grille, trunk lid and exhaust tips have now been tinged with darkness.
The interior trim drops the old fashioned wood grain for a much sportier aluminium-threaded carbon fibre which is covered with six coats of lacquer, cured for 72 hours, and then hand-polished. This is sure to be a hit amongst younger buyers by now. If not, we’re almost certain it’ll end up in a hip-hop video clip somewhere.
Under the bonnet, the Ghost Black Badge receives an extra 40hp over the standard 563hp as well as an updated transmission map which gives helps the car with low end response. Gears are also held longer for a much more pronounced engine sound.
The Wraith Black Badge receives similar updates in the power unit department whilst braking on both cars receive extra attention – an inch bigger to be exact. That’s a lot of stopping power.
Rolls Royce haven’t released the prices for these two cars yet but you can expect it to be north of the standard Wraith’s AU$645,000 asking price. Naturally, if you have to ask, you probably can’t afford it.