THE PLAYBOOK FOR THE MODERN MAN, SIGN UP NOW

Receive a free copy of our magazine when you sign up.

Try To Keep A Close Eye On Gigi Hadid In The New BMW M2 Commercial

BMW are taking the viral problem solving route by teaming up with American model Gigi Hadid for their latest M2 ad.

The cool commercial is noticeably less about spruiking the car’s ballsy performance and more about appealing to the fashionable buyer with Hadid rocking a red dress amongst a sea of Laguna blue M2s.

The game is simple, Hadid gets into one of the five M2s before they start swerving amongst one another. Rolling to a stop, the audience is asked: “Which one is she in?”

Well punk, which one is it?

Users can submit their guesses to BMW’s M2 microsite. Unfortunately you cannot win an M2 if you guess correctly.

Close

Sign up now,
you magnificent bastard.

Access exclusive content, be the first to know about giveaways
and receive news before your mates.