As the lines of gender stereotypes continue to blur and the demand for more gender fluid fashion continues, Gucci has jumped on the bandwagon with the announcement that beginning next year, men’s and women’s collections will be presented together.
Making the announcement during this week’s The New York times International Luxury Conference, the Italian fashion label’s decision to combine collections could have been instigated by creative director Alessandro Michele who joined the company last year. Michele has already dabbled in mixing genders, incorporating ‘typically feminine’ elements into his menswear collections, like lace and chiffon, casting men in his women’s shows, and vice versa.
“It seems only natural to me to present my men’s and women’s collections together. It’s the way I see the world today,” Michele told WWD. “It will not necessarily be an easy path and will certainly present some challenges, but I believe it will give me the chance to move towards a different kind of approach to story telling.”
Gucci isn’t the only luxury label moving towards a more gender-neutral approach to fashion. Brands like Burberry and Tom Ford have already opted to show men’s and women’s collections together in a seasonless, ‘see now, buy now’ mode and high street favourite Zara recently ruffled feathers with its ‘Ungendered’ collection. Whether it’s a hit or not, it’s the fashion industry’s way of recognising society’s changing attitude towards the traditional masculine-feminine divide.