The Playbook For The Modern Man

Australian IKEA Customers Will Soon Be Able To Shop In Virtual Reality

Full screen

If braving the crowds on a Sunday morning isn’t your idea of a productive IKEA stint, then rest assured your interior design luck is about to change.

IKEA Australia will soon launch a virtual reality service which will allow customers to design their own digital kitchen space using IKEA furniture in the comfort of their own home. The immersive technology will be powered by HTC’s Vive headset and allow users to build their personal kitchen and walk around it.

Currently there are just two primary features in the VR service. One includes changing the colours of drawers and cabinets at the click of a mouse whilst the other focuses on user aesthetics and safety. Users can be shrunken to the height of a child or grown to a tall figure to see how well the kitchen integrates with them in avoiding hazards.


RELATED: 25 Strangely Satisfying Photos Of Things Organised Neatly

Jesper Brodin who is the managing director at IKEA of Sweden says that, “virtual reality is developing fast and in five to ten years it will be an integrated part of people’s lives.”

“We see that virtual reality will play a major role in the future of our customers. For instance it could be used to enable customers to try out a variety of home furnishing solutions before buying them.”

For now, IKEA’s VR service is just a beta program but it’s not hard to see the full potential that can come from such an application. The Swedish company intends to update the VR software up until August and if all goes well, you can expect to see the VR experience extended into lounge rooms, bed rooms and all manner of living space where IKEA products.

VR fast food, VR porn and now VR interior design. The future is definitely looking like an interesting place.

[via Gizmodo]


Show More



The playbook for the modern man

Get the very best of men's style, health, travel & culture delivered to your inbox.

Dont show me this again