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Lubin’s Upper Ten: The Scent Of Success

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What does deep prestige and rich U.S. history smell like? Not bacon and beer like you might’ve expected (or hoped for). It’s Lubin’s latest men’s fragrance, Upper Ten, of course.

Upper Ten is a reimagined version of the historic fragrance house’s 1880’s scent that honours the great pioneers of America’s industrial century. ‘Pioneering’ couldn’t be more spot-on – the fragrance takes inspiration from the 10,000 youthful, freedom-loving populace who founded the USA, and pays homage to the men who left their homeland with no hope of ever returning, who dreaded no obstacle and set out to celebrate every moment of their lives. How’s that for patriotism?

In fact, the name ‘Upper Ten’ is a phrase coined by American poet Nathaniel Willis in reference to the captains of industry and uniquely self-made aristocrats who willed America from an uncertain experiment into the global titan of the Industrial Age.

Plenty of Upper Ten’s appeal comes just from its bottle, a captivating design which blurs the line between an abstract sculpture you might like on your mantle piece and a curious fragrance vessel.

That’s all before touching on Upper Ten’s most intriguing element, it’s scent. Before even scraping the scent’s surface, Upper Ten gives off a smoky, spicy suggestion reminiscent of the aromas of a late 19th Century Chicago gentleman’s club. However, on first spritz, top notes of Bergamot, Cardamom, Bay Rose, Saffron and Juniper Berry give way to Upper Ten as the scent of success that it is.

Soaking into the skin, base notes of Cedarwood, Sandalwood, Patchouli, Amber and White Musk stand in solidarity and provide more depth, perfect for a man with willpower, determination and strength.

Some have even suggested that Upper Ten smells like paper money fresh from the bank – Wolf of Wall Street, eat your heart out.

Lubin’s Upper Ten is available at Libertine Parfumerie

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