The Playbook For The Modern Man

24 Hours In The Life Of Mr. Burberry

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The following article has been sponsored by Burberry

Man’s quintessential style has changed. And is changing still. From Sydney to Los Angeles, New York to London, style – steeped in British suiting and Italian handcrafted shoes – remains true, but fashion has certainly evolved. In modern times, style is more than a sharp-shouldered, tailored jacket or bespoke leather brogues. It’s an irreverence for the rules mixed with the traditional, those elements that can’t and won’t be messed with.

With the foundations of timelessness laid, contemporaries know style is more about finding a signature step, or a fashion card to play, or even discovering one’s own special scent. It’s the finer things. And brands like Burberry, since the beginning, continue to get it right.


Scent Of Style

London’s Burberry, purveyor of the traditional and the now, has captured the essence of men’s style – both today and yesteryear – via a new fragrance for men, Mr. Burberry.

The minimalist fragrance, neat and black, is fashionably inspired by the iconic Burberry Heritage black trench. Mr. Burberry evokes quintessential London – exquisite tailoring, sophisticated design and the beautiful darkness that riffs on the capital’s cool rebellion. Packaging London straight up for men, the bottle neck comes charmingly wrapped with a piece of black gabardine ribbon; a little piece of Burberry for your grooming arsenal.

Mr. Burberry is a fragrance of classic aromas. But it wouldn’t be Burberry without a remastering for a radically contemporary creation in both proportion and ingredients. The woody herbal eau de toilette, which Burberry created with perfumer Francis Kurkdjian, has top notes of zesty grapefruit, tarragon and cardamom over sandalwood, vetiver and guaiac wood.

Fusing fashion and masculine beauty, the launch of Mr. Burberry comes with a new men’s collection – suits, scarves, bags, accessories and shoes too, anchored by the new Chelsea fit Heritage Trench Coat. And, the Briton offers monogramming for each Mr. Burberry bottle and the Heritage Trench Coat.

Mr. Burberry is style in a bottle, really. And as delicious as that sounds, what’s an impeccably smelling, irreverently classic man to do now?

Living the life of Mr. Burberry for 24-hours, the following three smart outfits are anchored in the everyday: work, urban adventures and relaxing at home. It’s all about looking good and feeling fresh. And Mr. Burberry gives you both.

Work-To-Leisure Wear

Want a traditional office look that doesn’t look out of place or stiff come Friday night drinks? The lightweight gabardine Burberry trench is ‘it’ this season. Masculine and classic, the jacket is breezy but structured, worn open as a top-layer over a two-piece suit or folded on the forearm the arm opposite a pebble-grain briefcase. The trench is eternally smart, sharply cut and neat so it carries the charm of one of Burberry’s mohair suit jackets. The only thing left to do is alleviate the suit jacket of its sartorial duty, working the trench solo – sans jacket.

Worn with a fresh cotton shirt and a silk tie in black, gents need not think twice about separating work and smart-casual attire. Mr. Burberry knows the two can be one, the trench coat posing as perfect day-to-evening outerwear going from the office to leisurely dinner or drinks.

Urban Adventure

Demoting formalities for an urban adventure –  a solid Saturday shop or exploration of the concrete jungle – need not look like you’ve lost all style manners. Mr. Burberry’s self-confessed irreverence sees gents forego tradition, choosing function over rules, while sticking to classics: cotton poplin business shirt (open at the neck) and a narrow fit narrow fit suit in luxurious mohair fabric.

The absence of accessories – belt, tie and pocket square, are excused with the class of Burberry’s notch lapel jacket, teamed with slim-fit, flat-front trousers, cut with a hem that’s more discrete in length – nothing mankle-ish and super-cropped.

Finally, Burberry’s Heritage trench solidifies the outfit, but isn’t too heavy in black. Worn open over the lighter-coloured suit and shirt, it’s the failproof black brogue in a polished leather that anchors the trench to the rest, unified in colour and class.

Sartorially Relaxed

Not ones to rest on our style laurels, home time can be the best of times – in food, entertainment and the clothes on our backs. Keeping it clean and simple, like Mr. Burberry, is supreme this season: navy chinos and a cream sweater basing an indoor attire, the knit with distinct shawl collar for a more London-feel.

Taking things outside to relax on the balcony or back deck bar, a houndstooth blazer in frosty grey injects some dusk-time warmth and plays-off the heritage texture of a waffle knit. Mr. Burberry understands that when entertaining friends or a date chez toi, footwear – even at home – is always style-appropriate. But don’t take yourself too seriously; burnished brown derbies or some slip-on, slip-off loafers are sharp yet very functional. Cheers to the weekend.

Special thanks to Langham Sydney and Burberry’s George Street, Sydney store for the location for this shoot. Styled by Jeff Lack, photographed by Peter Van Alphen featuring Luc Wiesman.


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