The Playbook For The Modern Man

The Most Popular Colour In Men’s Fashion This Season, According To Pinterest

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When it comes to putting your new season wardrobe together, you can follow the pack and don the colours you see on every Tom, Dick and Harry in the street, or you can take your inspiration from popular online visual discovery tool, Pinterest, who have deciphered the colour that’s been hitting all the right notes for men’s fashion this season.

The most popular colour this season in men’s fashion is ‘astronaut blue’, described by Resene as a “galactic blue, faraway and serene,” which has gone up by 100% this year.

Chambray is also stealing the spotlight in men’s fashion this season, according to Pinterest, going up by 10%. In case you aren’t familiar with Chambray, it looks a lot like denim but is made up of a plain weave fabric woven with a coloured yarn in the warp and a white yarn in the weft. This results in a light, sky blue colour you’ve most probably got in a couple of button up shirts.


Click through the slideshow for more astronaut blue and chambray pieces to add to your wardrobe this season and stay well ahead of the curve.


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