British brand Private White V.C. have legged it to the coastal Welsh town of Porthmadog (yes, you read that right) to show us how to curate a wardrobe invincible to the elements.
Captured by Instagram photographer @Finn, whose signature style features panoramic landscapes and breathtaking vistas, the campaign is pretty striking. Hero pieces like the iconic Suede Rainrider, and minimalistic Essentials range work perfectly against the backdrop of Porthmadog’s Blackrock Sands.
“Our clothes are of the land, made for use on the land, and at the end of the day they are so natural that should you leave them in a field for long enough they will gradually melt back into the earth that they came from,” said creative director Nick Ashley.
In fact, every Private V.C. piece is 100% made in the United Kingdom so you’re sure on quality and style at all times.