The Playbook For The Modern Man

Viktor Hertz Rebrands Famous Companies With ‘Honest Logos’

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Viktor Hertz takes “truth in advertising” to new, darkly-humorous territory with Honest Logos – snarky rebrands of the world’s most famous corporate symbols.

No brand is too big to be mocked. Hertz takes on tech companies, restaurants, entertainment brands, major sporting events, and more with his mean Illustrator skills. The Honest Logos reveal the painful truth behind each company, from Burger King to Samsung to Microsoft. They’re funny, bold, brilliant, brash, brutal – and they’ll definitely have you rethinking your consumer habits.

Peruse a selection of Hertz’s razor-sharp work above, and view the full repertoire of Honest Logos on his website.



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